C2K, Cycling 2000 has been based in Burton Upon Trent for over 40 years. We are incredibly proud of the service we offer and what we have achieved and feel it is important for our customers to understand what we offer our customers and the benefits of shopping with us.

“All he benefits you may expect from a national retailer, such as price and choice, but with the flexibility, attention to detail and service you would expect from a family owned independent bike shop”

Local Family Business

As a large family business we have a direct responsibility and motivation to ensure we offer the highest level of service possible to all our customers. We are very proud of what we have achieved and the service we provide.

Supporting The Community

As a local family and business we have a strong interest in our community by supporting local schools, leisure centres and cycling clubs and events helping to get people riding for the first time and riding safely.

Customer Rewards Scheme

We appreciate every customer and therefore every purchase you make will earn reward points which are converted into £’s that can be spent instore or online for future purchases.

Endorsed By Top Brands

As a successful business offering a high level of service we are endorsed by some of the biggest brands in the cycle industry, these include Cannondale, Orbea, Scott, GT, Shimano, SRAM, Garmin, Bosch and many more.

Competitive Pricing

We understand that customers are not only looking for good service but also value for money. As a large business we are confident we offer some of the best prices you will find. On occasions where we dont, we will also Price Match all key UK retailers.


The perception of an independent shop is they may not have the choice that a large national company can offer. This is certainly not true, we have over 1000 different bikes available from every genre of cycling with adult bikes starting from as little as £230.00.

Cycle To Work Schemes

Using a company cycle to work scheme is one of the best ways to buy a bike. They offer great savings making it much easier and cheaper. We work with and accept vouchers from almost all cycle scheme / cycle to work providers.

New Store

In recent years we have invested in a brand new 5700 sq/ft store in Burton with customer parking. We have also invested in the latest It systems and website, all to continue to improve the service we offer.

Trade In Scheme

We strongly believe in getting kids riding bikes but understand they grow quickly. In order to support children riding quality lightweight bikes, we offer a trade in scheme for certain brands offering up to 50% of the original purchase price towards the next suitable size.

Bike Fitting

We are committed to ensuring everyone enjoys their cycling and being comfortable on the bike is paramount. We offer Bike Fitting, Shoe Fitting and Saddle Fitting to all customers for all types of bike. A FREE Bike Fit is included for all bikes purchased with a value of £1500 and above.

Various Payment Methods

We understand that different payment methods suit different people. Therefore we offer many options including 0% finance, we take all key debit and credit cards, including American Express, PayPal, Apple Pay and Klarna.

Annual Cycle Show

Every Spring we host a large cycle show in Burton bringing many top brands together under one roof enabling customers to see many brands and new models and speak directly to the manufacturers about current and future trends. There is also the opportunity to demonstrate some models.

Workshop & Servicing

Being able to build bikes correctly and having the facility to look after your bike for you is vital in offering a comprehensive service to our customers. We have a large fully kitted workshop enabling us to work on all bikes. We undergo regular training to ensure we have all the experience needed to service and repair all bikes including electronic groupsets and key eBike systems.

E-Bike Centre

As the popularity of electric bikes continue to grow we have dedicated a large area in store to display all types of ebikes, many of which are available to test ride. Our service centre and workshop is also fully equipped and the team fully trained to service and repair all key ebike brands.

These are just some of the reasons customers continue to choose Cycling 2000 and we never take your continued support for granted.


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